Estonia-based PRNEWS.IO eyes Middle East expansion to meet growing demand

By Shilpa Annie Joseph, Official Reporter
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Estonia-based content marketing platform PRNEWS.IO has revealed plans to establish its presence in Saudi Arabia and the UAE.

The online platform enables customers to publish branded content for widespread media coverage, and publishers of news sites to earn rewards.

According to the statement, “Over the next year, the company will invest $1.5 million in market development in the Middle East region.” The investment will focus on adapting the platform and building a team to fully meet the needs of both small and medium-sized businesses and government agencies.

Alexander Storozhuk
Alexander Storozhuk

“The kingdom encourages entrepreneurship among Saudis under the age of 30, which, according to various sources, makes up the majority of Saudi Arabia’s population. Entrepreneurs are smart enough to understand the power of publicity in key global media to gain a competitive edge. In the home country, it is quite easy to find a suitable publication to publish a company story. But for foreigners, it’s not so easy because they don’t have the right data at their fingertips about the popularity of certain media. PRNEWS.IO provides clients with data to make a decision for free. And, in fact, the client only pays when the media publishes their story.”

PRNEWS.IO simplifies the work and allows brands to get media coverage on favorable terms. The platform collects information on 76,000 hyper-local media and niche publications from 146 countries.

The company noted that the “customers no longer need to communicate with each media outlet separately.” In the Middle East, 1,270 Turkish media outlets, 172 UAE news sites, and 27 Israeli media outlets are already connected to PRNEWS.IO.

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