The national airline of the UAE, Etihad Airways and the Middle East’s largest online food ordering company, talabat have signed a Memorandum of Understanding (MoU) to collaborate on a range of initiatives that will benefit the customers and employees of both companies.
The agreement, signed by Etihad Aviation Group CEO, Mr. Tony Douglas and talabat CEO, Mr. Tomaso Rodriguez, signals the start of the q-commerce company’s participation in the Etihad Guest ‘Miles on the Go’ program.
As part of the new deal, Etihad Guest members can earn and spend Etihad Guest Miles when ordering food, groceries and other essentials on the talabat platform. Members who have downloaded the Etihad Guest mobile app and have registered their eligible Visa cards can earn 1 mile for every $0.82 spent on the talabat platform using the linked card.
Further, the agreement indicates greater ties between the organizations in the future. Etihad and talabat have committed to exploring a broad range of innovative projects that will benefit both Etihad and talabat customers, members and employees across the Middle East and North Africa (MENA) region.
“Etihad has always been at the forefront of the travel industry, and today’s partnership with talabat demonstrates our commitment to providing an industry-leading loyalty offering that goes far beyond travel and becomes a full lifestyle program. As an airline, we are consistently partnering with brands that will drive value for Etihad Guest members and reward them in the sky and on the ground more easily and efficiently.”
Commenting on the agreement, Mr. Rodriguez stated, “Our MoU with Etihad Airways brings together two leading players in two very competitive industries. As customer-centric organizations, we pride ourselves on finding new solutions to create the best customer experience – a key part of this MoU. We are looking forward to collaborating with the team at Etihad Airways to bring to life some of our regional innovations, such as talabat Mart, in new experiential ways, to surprise and delight our joint customers in the future.”