Europe’s biggest MMA organization acquires land in Everdome Metaverse

By Arya M Nair, Official Reporter
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Everdome image
Representational image

FAME MMA, Europe’s biggest freak fight federation has acquired land in Dubai-based Everdome, a metaverse belonging to the Metahero ecosystem.

As Everdome’s partner, FAME MMA will have access to a cutting-edge environment that uses state-of-the-art photo-realistic graphics to leave users wondering about the boundaries between the metaverse and reality.

Everdome, set to launch in three phases throughout 2022, takes users on a realistic journey from Hatta in the UAE to colonize Mars. The platform leverages Metahero’s cutting-edge 3D scanning technology and Epic Games’ Unreal Engine 5 to create a ground-breaking, ultra-immersive experience for all users.

With the acquisition, FAME MMA will have the opportunity to reach fans on an entirely new level. Leveraging Everdome’s expertise in building the metaverse, FAME MMA will elevate its engagement levels to take full advantage of the web3 experience.

FAME MMA hosts events for celebrities, personalities, top YouTubers, Instagram, Twitch and TikTok superstars and famous professional athletes to fight each other. Founded in 2018, FAME has run 13 large events, with the upcoming FAME MMA 14 event taking place on the 14th of May.

Krzysztof Rozpara
Krzysztof Rozpara
Co-founder & CEO

“As a business, we want to be ahead of the curve. Partnering with Everdome and acquiring a land within the metaverse will allow us to provide our community a deeper, more meaningful way to connect with our fight events, while creatively launching group-wide activities including virtual flight events, and digital avatars, and digital wearables.”

Built on Unreal Engine 5, Everdome will deliver a fully immersive web experience, pulling on the talents and vision of renowned concept artists, game creators, 3D designers, Hollywood VFX specialists, urban planning professionals, and a development team that has been delivering graphics and effects for more than a decade, and a marketing team that has already found bounds of success in numerous industries.

Mr. Rob Gryn, CEO and Founder of Everdome and Metahero, said that “We’re thrilled to welcome FAME MMA into Everdome. The metaverse represents the future of consumer outreach and engagement. FAME MMA is one of the trailblazers taking early advantage of this immense and practically limitless platform.”

Everdome’s Phase 1 includes the pre-launch phase, set in Hatta, during which users can explore the launch room and learn more about space exploration and the journey to come. Phases 2 and 3 continue the Everdome journey, from mission launch and life aboard the vessel to landing and settling on Mars.

Related: Dubai’s VARA becomes world’s 1st government entity to enter Metaverse