eve from entourage ushers a new era of 3D-virtual events in Middle East

eve is capable of hosting numerous attendees and multiple events at the same time

By Rahul Vaimal, Associate Editor
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entourage, a leading live communications agency in the Middle East, has unveiled eve, a virtual events platform unlike any other, bridging the gap between the real and virtual world.

eve is an immersive virtual experience that recreates an offline event in a 3D environment. With the launch of its 3D virtual platform, entourage desires to transform the way events are regarded. Everything on eve can be organized and achieved exactly like a physical event, from branding to main stage events, workshops, one-on-one meeting rooms, exhibitions, networking areas, ordering a cup of coffee and much more. eve is fully integrated with e-commerce, therefore products exhibited can be acquired directly from the app. The app can also support the integration of an extensive studio set up for speakers and panelists.

eve allows the visitor to fully experience a conference journey like in the real world, starting by designing their avatar, going through the registrations process, moving into the networking area where they can enjoy the 3D environment of the conference, engage with an unlimited number of conference attendees with the opportunity of networking with them or schedule one-on-one meetings with them.

Attendees can choose up to 5 workshops to participate and then arrive at the main conference area, where they can choose their seats to attend the main event. Panelist on the stage will be presenting their content on the main screen, and the attendees can download these files at a later stage or watch them again if they miss out on any important sessions. In addition to that, the speaker can be presented with an entire studio set up that will relay directly to the virtual event to maintain the quality of the broadcast. Speakers can also be connected directly through video conferencing.

Mohammed Tayem,
Founder and CEO – entourage

“In our endeavor to support our partners and the marketing industry as a whole, to conduct business as usual and minimize the impact of the global pandemic, we are launching eve – virtual events platform. With the launch of eve, we want our clients to explore the potential of virtual events, which is set to become an indispensable tool in the world of experiential marketing. It is also a great tool for cost-saving and minimizing the carbon footprint of the events sector. The trend is set to continue for the foreseeable future, even after the pandemic has been controlled.”

Staying close to a real event, the participants will have to follow similar procedures like registrations, seat selection, walking through the event venue to check out the workshops, speaker sessions, panel discussions, exhibition area, networking zones and so on. The only exception will be that the attendees, speakers, production crew, event organizers and everyone involved will be handling everything remotely.

Mr. Tayem maintained, “Virtual events and offline events are not substitutes for each other, we see them converging in the near future to maximize the potential reach of events and attract global audiences. We are very excited to see how this overlay pans out as the limitation of being physically present at events is eliminated. Being a live communications agency, we at entourage can bring our all-round expertise of creative, social, digital, PR, production and event management services on board to support the client in every possible way. ”

Virtual events can be accessed from anywhere in the world with an internet connection. Speakers and panelists will be live through video calls and all incoming feeds will be integrated on to the virtual platform. The events will offer great networking and meeting opportunities to attendees. Question and Answer sessions with speakers and panelists will be available as well through live chat facilities available to everyone. An event on eve has the capability to host numerous attendees and multiple events at the same time. With eve, you can participate in an event at any screen near you.

Real events lack comprehensive reporting capabilities about the attendee’s journey. eve, being a virtual platform, is equipped with data analytics tools that can trace the customers’ journey and map their behavior from beginning to the end. This data can benefit clients in understanding customer behavior and predict patterns that can be used to organize other events more efficiently.

eve will be available to download on google play store, apple app store for mobile and desktop versions.