The Expo Centre Sharjah and the World Trade Centre (WTC) Kentucky have discussed ways to enhance cooperation and strategic partnership to support the growth and development of the exhibitions sector and empower it to play a vital role in promoting global trade.
During the meeting, held at Expo Centre Sharjah between Saif Mohammed Al Midfa, CEO of Expo Centre Sharjah and Omar Ayyash, President and CEO of World Trade Centre (WTC) Kentucky and Member of WTCA North America Regional Advisory Council, Al Midfa stressed the importance of reinforcing Sharjah’s position as a global destination for exhibitions and conferences.
Saif Mohammed Al Midfa noted that Expo Centre Sharjah holds deep expertise in organizing and managing international exhibitions and major events. Al Midfa stated that the Center remains focused on advancing its leadership, further developing its teams’ capabilities in international trade, and reinforcing its connections with exhibition platforms in key markets like the United States, within the World Trade Centers Association network.
Al Midfa added that the collaboration with WTC Kentucky provides an opportunity to exchange knowledge and expertise in event management best practices, promote global trade, and enhance the exhibition sector’s role in attracting investments and boosting business tourism.
Omar Ayyash expressed his satisfaction with the fruitful meeting, pointing out the vast potential for collaboration between WTC Kentucky and Expo Center Sharjah. He praised Expo Sharjah’s successes and achievements, which have positioned the Centre as a benchmark in the management of major exhibitions and international events.
During the meeting, both sides discussed current global trends in trade and exhibition industries, highlighting the challenges and opportunities for companies in the evolving business landscape.
They also discussed the role of World Trade Centers in empowering businesses by facilitating trade and investment opportunities, supporting participation in exhibitions hosted by both parties, and advancing companies in areas like technology and artificial intelligence.
Both parties agreed to maintain ongoing communication and establish collaborative initiatives that benefit the business communities in both Sharjah and Kentucky. They emphasized the importance of strengthening the role of WTCA network as an effective platform for international trade and knowledge exchange, in support of shared economic interests.
