Germany’s Deutsche Hospitality on robust track for Middle East expansion

By Arya M Nair, Official Reporter
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Steigenberger Hotels
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The renowned German hospitality management group, Deutsche Hospitality has revealed its ambitious expansion plans, aiming to grow its regional portfolio.

Since its inception into the Middle Eastern market in 2015, the brand has grown to 23 operating locations in the region, with plans to open four more by the end of the year. The group’s global strategy spans its entire portfolio, including Steigenberger Hotels & Resorts, Steigenberger Icons, MAXX by Steigenberger, House of Beats, Jaz in the City, IntercityHotel, Zleep Hotels and now Steigenberger Porsche Design Hotels.

As part of the expansion, the group is set to launch its first luxury lifestyle hospitality concept with Steigenberger Porsche Design Hotels as well as the first IntercityHotel in Muscat, allowing potential guests and partners to experience Deutsche Hospitality’s world-class services and hospitality in the region, the group stated.

Siegfried Nierhaus
Siegfried Nierhaus,
VP – Deutsche Hospitality

“We look forward to sharing Deutsche Hospitality’s rich history of unparalleled service and passion with more people in iconic cities in the region. The Middle East is a key strategic focus market for us at Deutsche Hospitality and we are thrilled to share our success and plans at Arabian Travel Market 2022. Our exciting plans for the next few years truly reflect our optimism for the complete recovery of travel and our commitment to the region’s growth and hospitality industry. We can’t wait to broaden our portfolio and open our doors in remarkable locations, ready for eager domestic and international travelers across all segments.”

Last month, the group announced its partnership with Al Hamra, the leading lifestyle developer and investment company in Ras Al Khaimah to take on the management of two properties, Al Hamra Village Hotel and Al Hamra Residence. Deutsche Hospitality was able to re-open the Al Hamra Residence on April 15th, within a record time of 25 days from the hotel management signing.

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