Google-owned Fitbit to launch Luxe fitness tracker soon; Leaks

By Ashika Rajan, Trainee Reporter
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Fitbit Luxe
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The tech giant Google-owned fitness tracking company Fitbit is reportedly developing a new fitness tracker called Fitbit Luxe.

The fitness tracker will be the most stylish yet from the brand, it may be black, soft gold or white, or platinum or orchid. Fitbit Luxe features a stainless-steel housing, an interchangeable classic buckle strap, and an organic electroluminescent diode (OLED) display. Other details about the display are currently unclear.

According to sources, the Fitbit Luxe will also provide heart rate monitoring, sleep tracking, activity tracking, stress monitoring among other features. It will support several workouts and will include heart rate vibration alerts. The Fitbit Luxe is also expected to have GPS and water resistance, allowing it to be worn when swimming.

Renowned tipster Evan Blass has posted photos of the upcoming Fitbit fitness tracker on Twitter. Its battery life, screen resolution, pricing, or release date are all unknown. Fitbit has also remained tight-lipped about the rumored Fitbit Luxe.

Fitbit launched the Fitbit Ace 3, a fitness tracker for kids, last month. It has a touchscreen PMOLED display and a battery life of up to eight days on a single charge. It is water-resistant up to 50 meters, making it suitable for light swimming sessions, and offers all-day activity tracking. The Fitbit Ace 3 is the first product to be released following Google’s acquisition of Fitbit for $2.1 billion.


Fitbit is an American consumer electronics and fitness company. Its products are activity trackers, smartwatches, wireless-enabled wearable technology devices that measure data such as the number of steps walked, heart rate, quality of sleep, steps climbed, and other personal metrics involved in fitness.

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