Google parent Alphabet to launch new robotics software company ‘Intrinsic’

By Shilpa Annie Joseph, Official Reporter
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Moonshot Factory
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American tech giant Google’s parent company Alphabet’s secretive research unit has stated that it will launch a new company called Intrinsic, which will focus on building software for industrial robots.

According to the reports, the subsidiary will be one of Alphabet’s “other bets,” which include companies like Waymo (self-driving cars), Wing (delivery drones), and Verily (healthcare and biotech).

Google formed Alphabet as a holding company in 2015 to supervise several “other bets,” ranging from its autonomous vehicle unit to helium balloons that provide solar-powered internet services in remote locations and it intends to expand beyond its main search and advertising business.

Intrinsic creates software tools for industrial robots that can be used to produce everything from solar panels to cars, and it has been incubating its technology at Google’s research unit, X, for over five years.

Wendy Tan White
Wendy Tan White
CEO – Intrinsic

“Intrinsic is working to unlock the creative and economic potential of industrial robotics for millions more businesses, entrepreneurs, and developers. We’re developing software tools designed to make industrial robots (which are used to make everything from solar panels to cars) easier to use, less costly and more flexible, so that more people can use them to make new products, businesses and services. Working in collaboration with teams across Alphabet, and with our partners in real-world manufacturing settings, we’ve been testing software that uses techniques like automated perception, deep learning, reinforcement learning, motion planning, simulation, and force control. We’re now ready to become an independent Alphabet company, leaving the moonshot factory’s rapid prototyping environment to focus on developing our product and validating our technology.”

X, also known as Alphabet’s “Moonshot Factory,” is a research and development organization that serves as a nursery for the company’s various spinoff initiatives, such as Waymo, Wing, Makani, Loon, and others, allowing them to establish themselves as viable separate businesses.

Related: Alphabet’s Waymo secures $2.5bn in latest funding round