Gulf Craft, a Dubai-based leading boat and yacht builder, has opened an Experience Center in Port Rashid, the first-of-its-kind hub for the shipyard, underlining the company’s ambition to elevate the yacht buying experience for their clients.
The launch of the ‘Gulf Craft Experience Center’, is in line with the 40th anniversary of the company in 2022. The center will deliver a personalized luxury experience to its rapidly expanding international clientele. A process usually reserved for later in the yacht purchasing cycle, Gulf Craft have developed a fully interactive experience that can be enjoyed by serious buyers and yacht enthusiasts alike.
Clients will be able to touch and feel the luxurious finishing that go into every yacht such as high-quality marble, carpets, and wooden veneers, as well as place their new orders and get professional advice on service and maintenance. Virtual reality tools will be also available for clients to explore the variety of yachts Gulf Craft has on offer.
“As we mark 40 years of a continuing legacy, we must take time to reflect on our achievements from the past and our ambitions for the future. With the launch of our new flagship, the Majesty 175 we have cemented our position on the international stage as trailblazers in the field of composite yachts. As our global presence continues to expand at a significant pace we must adapt and change the way we do business with our international clients, which is why we are incredibly proud to be delivering a luxury experience through our new hub in Dubai’s Port Rashid.”
Currently, 92 percent of all vessels built at the company’s Umm Al Quwain shipyard are exported all over the world. The Gulf Craft Experience Centre provides an additional touchpoint for existing and new clients alike, to further support the company’s rapid global expansion.
Mr. Talal Nasralla, Gulf Craft’s CEO, said that “We are witnessing the growth and demand of the industry, and in response to this we have made the strategic decision to expand our UAE operations to Port Rashid. The city is a hub for the world, and our new luxury Experience Centre connects the Gulf Craft brand to its international yachting community with a focus on becoming closer and delivering an exceptional experience.”