Gulf Warehousing Company (GWC) has made its debut at Web Summit Qatar 2026 with its partnership with Apify, a European cloud platform specializing in web data extraction, automation, and AI-driven workflows.
Announced during the summit from 1 to 4 February in Doha, the collaboration combines GWC’s regional and global logistics capabilities with Apify’s AI and Model Context Protocol (MCP) infrastructure. It aims to help e-commerce businesses enter new markets, scale operations, and accelerate growth across the Middle East, Asia, Africa, and other high-growth regions.
The collaboration tackles key challenges for digital-first businesses, including market intelligence, demand discovery, competitive analysis, and cross-border execution. By integrating logistics, data, and automation into a single model, it aims to shorten time-to-market and reduce the technical and operational friction that often limits early-stage and scaling e-commerce players.
GWC and Apify will jointly develop AI-powered workflows and MCP-based solutions for real-world e-commerce needs, supporting product discovery, demand analysis, lead generation, and cross-border go-to-market execution.
The partnership also includes knowledge-sharing initiatives, such as founder-focused masterclasses and technical sessions at Web Summit Qatar, helping entrepreneurs leverage AI and automation to scale and expand sustainably.
Through this initiative, GWC provides regional market access, logistics integration, and go-to-market support, while Apify brings its cloud platform, AI agents, and automation tools with workflow integrations. The collaboration reinforces GWC’s role as a strategic enabler of cross-border e-commerce ecosystems that link infrastructure, intelligence, and execution.
Matthew Kearns Group CEO – GWC
“At GWC, our role in e-commerce goes beyond logistics. Our objective is to help businesses grow, sell, and expand into new markets, and to scale with them as they scale. Through interoperability between logistics, data, and AI, we are building an integrated e-commerce ecosystem that enables faster expansion, smarter decision-making, and seamless cross-border execution.”
Jan Curn, CEO of Apify, highlighted that, “GWC understands this market and has the infrastructure. We know web data and automation. The combination gives e-commerce builders something neither of us could offer alone, from actionable market intelligence to the operational backbone needed to grow across borders.”
As a first-time participant at Web Summit Qatar, GWC demonstrates how AI-driven logistics can unlock new growth opportunities for e-commerce and the digital economy, aligning with its long-term strategy and Qatar National Vision 2030.
