InDebted expands into UAE; Reaches 7th operating market

InDebted launches in UAE
Image credits: InDebted | Cropped by GBN
By Shilpa Annie Joseph, Sr. Content Head
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InDebted, a technology-driven debt recovery company, has entered the United Arab Emirates (UAE), becoming its seventh operational market.

InDebted partners with high-growth fintechs such as Klarna to provide their customers with empathetic, personalized repayment solutions, addressing critical demand for modern alternatives to traditional collections approaches.

Since its founding in 2016, InDebted has transformed an industry long dominated by outdated practices, delivering superior experiences and outcomes for both businesses and consumers alike.

Josh Foreman, Founder & CEO of InDebted, said that, “InDebted’s expansion into the UAE is a huge step forward in reshaping how consumers experience the collections phase of their journey to debt freedom. We’re focused on empowering consumers to take hold of overdue accounts by making payment options seamless and stress-free.”

“We’ve found that our ethical, fair, and transparent approach mirrors the principles of Islamic Finance and Buy-Now-Pay-Later providers alike, making our solution an ideal fit for organizations in the Middle East. There’s a clear need from businesses who are seeking out modern collections technologies that prioritize both performance and customer care,” Foreman added.

Founded in Australia, InDebted revolutionized the collections industry by pioneering digital channels such as SMS and email, challenging the industry’s reliance on intrusive phone calls for engaging consumers with overdue accounts.

Today, the company’s AI-powered solutions—Collect and Receeve—provide personalized support to help consumers navigate repayments in a way that’s empowering, effective, and aligns with their financial goals.

“While fintech and BNPL adoption is booming across the UAE, organizations have a unique opportunity to build trust with consumers through their collections approach—rather than losing valuable relationships due to outdated tactics. We’ve consistently demonstrated our ability to preserve and strengthen these connections by creating transparent and empathetic experiences that help consumers regain control of their finances. That’s exactly the transformative approach we’re bringing to the UAE,” Foreman concluded.

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