SAFCSP & Informa form joint company to support event sector in Saudi Arabia

By Shilpa Annie Joseph, Official Reporter
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SAFCSP Informa form joint company
Officials from SAFCSP and Informa | Image Courtesy: SPA

The Saudi Federation for Cyber Security and Programming (SAFCSP) and Informa have launched Tahaluf, a new joint company aiming to provide training for Saudi female and male youths in the field of events administration and attract international events into Saudi Arabia.

According to the officials, Tahaluf will serve as an international trademark designed to build a giant chain of events that provides service to main sectors in the Kingdom, including technology, AI, food, pharmaceutical services, beauty, real estate, and healthcare.

Informa, the world’s leading live and on-demand business and consumer events company, has been a key player in advancing the events industry internationally, pioneering enhanced digital experiences and on-demand events, forging near-term partnerships with brands, and developing a range of data-driven services.

The partnership represents a deeper commitment and closer relationship between Informa and the government of Saudi Arabia, with the aim of building the kingdom’s presence across a number of key industries, following the successful launch of events like LEAP and Black Hat.

According to the statement, “The company will support the Kingdom Vision 2030 in the field of economic diversity, the creation of international events, the creation of jobs for Saudi job-seekers as well as the creation of wide-range innovative and digital opportunities ranging from technology and trademarks to digital marketing and developing of digital products.”

The new company will replace Informa’s existing operations in Saudi Arabia. Moreover, Informa will also allow Tahaluf to acquire some of its brands that will be used in the kingdom and the rest of the region as strategic industries for the company.

Tahaluf will also be able to take advantage of the support and operations provided by Informa teams in the region and beyond in order to meet its goals. As per the statement, SAFCSP and Informa also plan to set up the Tahaluf Training Academy.

“The company is also planning to organize several international events, including “DeepFest”, “Feast”, ”Cityscape”, “Cosmoprof ” and “CPHI”,” according to organizers.

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