Italian fashion brand Sandro Ferrone eyes entry into UAE market

By Shilpa Annie Joseph, Official Reporter
  • Follow author on
Sandro Ferrone
Representational Image

Italy’s famous fashion brand Sandro Ferrone has announced its plans for global expansion, with a main focus on the UAE region.

According to the company statement, “Following its recent acquisition by mega wholesaler Carrilo Fashion, the brand is looking at the UAE as the top contender for a regional launch.”

After a successful showcase at Dubai’s International Apparel and Textile Fair, Sandro Ferrone and its sister brand ‘Lola’ are currently in talks with local distributors to get their products into the hands of the Emirati customers.

This new expansion initiative highlights the brand’s passion for the traditional shopping experience, encouraging customers to come in and enjoy the entire trip, from service to trial to sale. By early next year, UAE residents may expect to see the brand on store shelves.

“We’re very excited to bring Sandro Ferrone to the UAE. We know how valuable this commercial market is, especially in the retail space, and we are confident that this showcase will open up many more opportunities within the region,” said Mr. Paolo Buglione, Commercial Director at Sandro Ferrone.

Known for their signature brand of style, crafting couture with a real woman’s body in mind, the fashion label has found incredible success by offering consumers elegant silhouettes with unparalleled Italian tailoring at an affordable price point.

As per the statement, Sandro Ferrone has an ever-growing number of franchise stores both in Italy and internationally. The solid synergy between service at the point of sale, quality, and excellent price balance is rewarded by a great deal of trust on the part of the trade and the end customer. The company’s main motto is to support the tastes and trends of women’s fashion lifestyle.

Related: UAE-based AFC, GoDaddy unite to support young entrepreneurs in MENA