Liva Group, one of GCC’s insurance providers, has entered into a strategic partnership with Injaz Oman to deliver financial literacy workshops and youth empowerment programs to enhance economic awareness among young Omanis.
The agreement, signed under Liva Group’s 2026 Corporate Social Responsibility (CSR) agenda, reinforces its long-term commitment to social impact through its guiding theme, ‘Empowering Progress Together.’
The initiative is designed to equip students and young professionals across Oman with essential financial knowledge and decision-making skills needed to navigate an increasingly complex economic landscape.
As part of the collaboration, Liva Group will sponsor and support a series of structured educational workshops delivered through Injaz Oman’s established youth development platforms.
The program will focus on practical areas such as personal financial planning, risk awareness, savings discipline, and insurance literacy, critical skills for young people preparing to enter the workforce or manage their financial futures independently.
By addressing these core areas, the initiative seeks to bridge gaps in financial education and help create a generation better prepared to make informed financial choices, reduce vulnerability to economic risks, and build long-term financial resilience.
Dr. Dhafir Al Shanfari Group CEO Liva Group
“This partnership is a natural evolution of the strong relationship we have built with Injaz Oman. Financial literacy is the foundation of a secure future—and doubling down on that for Oman’s youth is as important to us as the protection we provide every day.”
Injaz Oman, known for its educational outreach and entrepreneurship programs, will implement the workshops using its nationwide network and expertise in youth capacity-building.
The organization sees the collaboration as an opportunity to expand access to critical life skills education while drawing on Liva Group’s industry expertise.
Khaula Al Harthi, Chief Executive Officer of Injaz Oman, emphasized that, “Financial literacy is one of the most transformative skills a young person can develop, and this partnership with Liva Group reflects a shared commitment to making that knowledge accessible. Liva brings not only resources but also genuine expertise in risk and financial planning, and that combination will make these workshops truly impactful for the young Omanis we serve.”
The 2026 program is expected to benefit more than 2,000 students and young professionals across Oman, making it one of the larger youth-focused financial literacy outreach efforts in the Sultanate.
In addition to financial sponsorship, Liva Group employees will actively participate as mentors and volunteer facilitators, contributing real-world expertise and strengthening the program’s practical relevance.
The partnership highlights a growing trend among Gulf businesses to integrate corporate responsibility with long-term national development goals.
