Majid Al Futtaim, Emirates Post unite to digitize UAE’s real estate sector

By Amirtha P S, Desk Reporter
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Emirates Post
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Majid Al Futtaim Communities, part of UAE-based retail conglomerate Majid Al Futtaim Properties, and Emirates Post, UAE’s official postal operator, have collaborated to launch a simplified click and sign solution for off-plan Sale and Purchase Agreements (SPA).

As part of the partnership, Majid Al Futtaim Communities will allow customers to sign documents and transactions digitally with ID verification, using a digital signature authenticated by UAE PASS, the first secure national digital identity for citizens and residents of the UAE.

The initiative, which marks a new milestone for the UAE’s property sector, is designed to improve the customer experience across Majid Al Futtaim Communities’ landmark destinations in the UAE.

Hawazen Esber
Hawazen Esber
Majid Al Futtaim Communities

“The new initiative with Emirates Post demonstrates Majid Al Futtaim Communities’ commitment to the delivery of increasingly innovative customer-centric solutions. We aim to ensure the best possible buyer experience across our lifestyle destinations, from the very first interaction through to ownership and beyond. Leveraging the latest digital technologies is essential to optimize the buyer experience, digital has the power to cut through unnecessary paperwork for a streamlined and quick environmentally-friendly process designed with enhanced functionality, security, and ease of use at the front of mind.”

The integration of the UAE PASS simplifies and speeds up the purchase process whilst enabling buyers to complete the purchase of their new property wherever they are in the world. Upon agreement to purchase a property, buyers will receive an email and SMS with a link to their SPA ready for signing, prompting them to confirm their credentials on the UAE PASS app to sign the document in its digital form, quickly, simply and securely.

Commenting on the collaboration, Mr. Peter Somers, CEO of Emirates Post, said, “Through the deployment of Emirates Post Click & Sign web-based solution, which enables seamless, secure, and safe electronic contract and documents signature and management, Majid Al Futtaim Communities buyers can now leverage the benefits of digitalization and Industry 4.0 technologies.”

The new click and sign solution of Emirates Post is not only convenient but offers superior security, protected by robust security protocols, the blockchain-powered system facilitates the reliable verification and validation of digital signatures backed by completely traceable credentials.

For offering this service, Emirates Post has strictly complied with relevant local and international regulations concerning digital signature. The electronic signatures and other relevant user data are stored and processed in the Emirates to ensure the highest level of data security.

In the coming months, more than 500 customers are expected to sign SPAs via UAE PASS click and sign signature certified by Emirates Post for property purchases at Tilal Al Ghaf and Al Zahia in Sharjah.

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