Majid Al Futtaim, the leading shopping mall, communities, retail, and leisure pioneer across the Middle East, Africa, and Asia, is set to transform the ‘Mall of the Emirates’ into a next-generation lifestyle destination with $1.36 billion (AED 5 billion) investment plan.
As the mall celebrates its 20th anniversary, this marks a bold new chapter for the regional retail icon, building on the Group’s enduring legacy of creating great moments, and delivering world-class experiences. The “Mall of New Possibilities” vision will introduce new retail, dining, wellness, entertainment, and cultural offerings.
As part of this investment, an extra retail space spanning 20,000 sq. m will be added, welcoming 100 new stores across various categories such as luxury, fashion, and lifestyle. $297 million (AED 1.1 billion) has already been allocated to major enhancements currently underway, including a new wellness club, cultural hub, dining precinct, and infrastructure upgrades.
Khalifa Bin Braik Chief Executive Officer – Majid Al Futtaim Asset Management
“Two decades ago, Mall of the Emirates set a new benchmark for retail and entertainment in the region. Today, we’re building on that legacy with a bold investment that redefines what a mall can be. This transformation goes beyond physical expansion — it’s about creating new ways for people to connect, unwind, and be inspired, all in one destination. As we mark 20 years, our focus is firmly on the future. By introducing world-class wellness, cultural, and dining experiences, we’re enhancing quality of life and supporting Dubai’s vision as a global city — all while remaining committed to innovation and sustainability at every step.”
The upcoming features include: SEVEN Wellness Club, which brings premium fitness, spa, and recovery experiences to the Kempinski Hotel; and the “New Covent Garden” cultural hub, developed with Dubai Performing Arts Academy, which will begin early 2025 and include a 600-seat theatre and rehearsal spaces.
A new indoor-outdoor precinct will offer a dynamic mix of fast-casual dining and interactive entertainment, designed to foster social connection and vibrant lifestyle experiences. At its heart will be the mall’s first-ever outdoor F&B courtyard, scheduled to launch in early 2027. This adaptable space will transform into a lush green oasis during the cooler months, providing visitors with a refreshing new way to enjoy the mall’s evolving culinary scene.
Additionally, Majid Al Futtaim will transform its entertainment portfolio to cater to all ages, launching four new entertainment concepts by late 2026. VOX Cinemas has further enhanced its offering at the mall, introducing the world’s most advanced IMAX experience to offer cutting-edge cinema for its audiences.
The plan also covers a full revamp of the West End district, modernizing its design and atmosphere to create a thriving social hub. Infrastructure enhancements are already underway, including the launch of the Parkin barrier-less parking system, improved access roads, and bridge upgrades in collaboration with Dubai’s RTA, expected by September.
With a focus on sustainability, the transformation will incorporate innovative energy-efficient technologies, smart systems, and eco-conscious design, strengthening Majid Al Futtaim’s commitment to shaping spaces that are innovative, inclusive, and future-ready. Mall of the Emirates is set to redefine the retail experience for a new era.
