UAE-based leading value-added distributor (VAD) Mindware has signed a distribution agreement with Google Cloud to develop the channel and grow the business across the Middle East & North Africa (MENA) region.
The agreement will see Mindware promote the Google Cloud portfolio and Workspace across the countries of the UAE, Qatar, Kuwait, Oman, Bahrain, Yemen, Morocco, Algeria, Tunisia, Libya, Egypt, Jordan, Lebanon, Palestine, and Iraq.
According to the statement, “With the support of Google Cloud, the distributor will extend its portfolio with specialized solutions around Data and Analytics, API Management, industry-leading Artificial Intelligence (AI) and Machine Learning (ML) services for improved business outcomes, application development, and delivery acceleration.”
Mindware will deploy a strategy and methodology for addressing Google Cloud’s requirements to expand its business in the regional markets.
“We strongly believe that the Google Cloud-Mindware partnership offers a unique opportunity for both organizations to succeed and grow in the market, particularly in the domains of data and AI. Mindware has a diverse range of solutions, allowing for cross-selling and upselling. With extensive market coverage and strong financials, we can adapt to market changes. Our ultimate goal is to become the preferred Cloud distributor in the Middle East and Africa, delivering aggregated Cloud solutions from various vendors, with a specific emphasis on data and AI capabilities. Collaborating with Google Cloud will add value to both companies, as we are going to leverage our capabilities to develop an expansive Google Cloud channel ecosystem and access hundreds of clients from different industries and market segments.”
Further, the company will deliver increased sales of Google Cloud solutions through a new ecosystem including Managed Service Providers (MSPs), Independent Software Vendors (ISVs), and leveraging the Mindware Cloud Marketplace and professional and support services.
With the Google Cloud portfolio, Mindware partners will be able to offer their customers the flexibility to migrate, build, and optimize applications across hybrid and multi-cloud environments, while minimizing vendor lock-in, leveraging best-in-breed solutions, and meeting regulatory requirements.
The collaboration will allow Mindware to strengthen its reach in the market, based on vertical solutions, especially in the education sector, and access to the open-source ecosystem.
“The MENA market offers great potential. Mindware will support Google Cloud in aggregating cloud solutions through a reseller ecosystem at scale, providing more organizations with greater access to the Cloud experts and technologies they need to drive positive business outcomes in the Cloud,” commented Mr. Abdulrahman Al Thehaiban, Managing Director for META, Google Cloud.