Global microblogging and social networking platform Twitter is all set to ban advertisements from individuals and organizations who renounce the scientific consensus on climate change.
Twitter’s recent change in policy follows that of other tech giants like Google who introduced similar measures last year. In a statement detailing the new policy, the microblogging platform remarked that “ads shouldn’t detract from important conversations about the climate crisis.”
The impact of the decision on the posts made by users of the social media site still remains unclear. Platforms like Twitter and Facebook are often used by groups who are interested to propagate misleading claims about climate change.
Twitter’s update arrives as the world celebrates Earth Day and hours before the European Union (EU) closed a deal with major tech firms, demanding them to have higher scrutiny of the content shared on their platforms for hate speech, disinformation and other harmful content.