Mobile top-up platform Ding solidifies in Oman with Al Jadeed Exchange deal

GSMA statistics suggest that 89% of the total mobile connections in Oman (6.5 million) are prepaid.

By Rahul Vaimal, Associate Editor
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The largest international mobile top-up platform, Ding, has entered into an operational engagement with Al Jadeed Exchange in Oman to offer prepaid products including mobile recharge and gift vouchers across the company’s retail stores in Oman.

Al Jadeed is one of the prominent exchange companies in Oman which offers consumer services such as money remittance, instant cash transfers, foreign exchange and now mobile recharge and gift vouchers.

International mobile top-up, which is the most effective micro-value transfer alternative in the market, has long been seen by Middle East expatriates as a suitable add-on to cash remittance. Oman is a popular destination for the diaspora with expatriates making up approximately almost half of the population (2 million).

The new deal means that Al Jadeed’s clients will now have access to Ding’s network of 500+ mobile operators, across 140+ countries. They will also be able to transfer gift vouchers including Spotify US, Google play US, iTunes US Store, Skype US etc to family and friends back in their home countries.

Muhannad Hassan,
GM – Asia and the Middle East

“This new partnership further strengthens our business in Oman, where we already have relationships in place with some of the largest exchange houses allowing us to provide millions of ex-pat workers with more options to help support loved ones. The transfer of airtime or data is a meaningful gift, particularly at this time when people are trying to stay connected to their families.”

Oman is one of the fastest-growing mobile markets in Western Asia, with close to 6.5 million mobile phone connections, according to GSMA statistics where 89% of these phones are prepaid.

“Innovation and developing new ways to serve our customers is important to us – which is why this new partnership with a renowned world player like Ding is quite exciting to us”.
T.V Avinash Kumar
GM- Al Jadeed Exchange

He also appended: “As a company, our aim is to add more value-added services for our customers. We are happy to help them in moving money and now airtime also, to their dear ones. All our branches in Oman including Departure and Arrival branches at Salalah International Airport will offer Ding’s services.”