National Bank of Kuwait (NBK) has launched the NBK Aura World Mastercard Credit Card and the NBK Aura Platinum Mastercard Prepaid Card, in a groundbreaking collaboration with Alshaya Group, a global leader in retail brand management and operations.
The launch of these cards follows NBK’s recent exclusive partnership agreement with Alshaya Group, reaffirming the bank’s commitment to delivering exceptional benefits to its customers. This initiative underscores NBK’s leadership and dedication to introducing innovative and distinctive offerings.
The two new cards enable NBK customers to earn up to 8 percent in Aura points on their purchases, offering a seamless experience for redeeming rewards through the customer’s Aura application account. These points can be redeemed at over 50 iconic brands across fashion, beauty, dining, and more, such as H&M, Bath&Body Works, Footlocker, Shake Shack, Raisin Cane’s, Charlotte Tilbury, and Harvey Nichols.
“We are thrilled to see the result of 18 months of dedicated collaboration with our partners at Alshaya Group. Our goal was to create a groundbreaking product that delivers maximum value to both NBK and Alshaya Group’s customers, in partnership with Mastercard. The launch of these cards marks the first collaboration between NBK and Alshaya Group following their recent exclusive partnership agreement. NBK consistently seeks to forge strategic partnerships with leading companies across various sectors, aiming to provide its customers with exceptional offers and benefits that not only meet their needs but also exceed their expectations, enhancing their overall banking experience with NBK.”
The application provides customers with the flexibility to manage and redeem their points, enabling them to shop and pay directly at participating stores using their earned rewards. This exclusive program includes a wide array of globally recognized brands managed and operated by Alshaya Group, ensuring unparalleled value and choice.
Both cards also grant holders exclusive Mastercard benefits, including complimentary access to numerous airport lounges worldwide, free travel insurance, travel discounts, and a host of additional perks.
John Hadden, CEO of Alshaya Group said that, “We are excited to announce this new partnership today with NBK, which has been a trusted and strong partner of Alshaya throughout our 40-year journey of growth. This announcement marks the next evolution in this longstanding relationship with NBK, as well as the beginning of a new collaboration with Mastercard, with a shared focus on enhancing customer experience and financial services.”
“We are particularly proud that Kuwait is the first country to launch this innovative collaboration, built upon Alshaya’s Aura loyalty program, which already has 8.5 million members, with 1.6 million members based in Kuwait alone,” Hadden added.
