His Royal Highness Mohammed bin Salman, Crown Prince and Chairman of the NEOM Company Board of Directors, has launched the TROJENA, the new global destination for mountain tourism, part of NEOM’s plan and strategy to contribute to supporting and developing the tourism sector in the region.
TROJENA features unique and innovative architecture, unlike any other in the world, where the captivating landscapes of NEOM mountains coexist in harmony with the tourist sites developed within them, offering a new and unprecedented tourism experience that reflects the future of living, working and entertainment in NEOM.
The new year-round tourist destination, which is set for completion by 2026, will consist of a series of facilities such as the ski village, ultra-luxury family and wellness resorts, a wide range of retail stores and restaurants, in addition to sports activities, including a ski slope, watersports and mountain biking, as well as an interactive nature reserve.
“TROJENA represents NEOM’s values and bold plans as a land where nature and innovative technologies come together to form a unique global experience. This new development is a major contribution to achieving NEOM’s long-term ambitions by adhering to the principles of sustainability and utilizing state-of-the-art technology and engineering, across various disciplines, to make NEOM an all-round and attractive world-class destination.”
The exclusive feature of TROJENA is the outdoor skiing that will provide a first-of-its-kind experience never before witnessed in the region, especially in Gulf countries known for their desert climates. Amateurs and professionals alike will be able to enjoy the many ski runs of various difficulties with an array of contrasting and breathtaking views like the blue waters of the Red Sea, the beauty of the NEOM mountain ranges and the golden desert sand dunes.
It will also include sports, art, music, cultural festivals, and a variety of leisure activities to enrich the lives and enhance the well-being of residents and visitors, in accordance with international standards. By 2030, TROJENA and its nearby residential zones are expected to draw 700,000 visitors and 7,000 permanent residents. All construction activities will be conducted in accordance with NEOM’s strict environmental guidelines, which include a goal to minimize environmental disruption and ensure long-term sustainability.
Apart from the all-year ski village, the highlights of the development include a stunning man-made freshwater lake, ‘The Bow’ Hotel, an architectural masterpiece that will offer an unrivaled hotel experience, and the Vault, a vertical village within the mountain with a fusion of technology, entertainment and hospitality facilities that will provide the main gateway into TROJENA, and the ‘Slope Residences,’ which will be located near the ski slope overlooking the lake, designed to blend in with the surrounding landscape.
TROJENA will be made up of six districts, Gateway, Discover, Valley, Explore, Relax and Fun, all of which are designed to offer activities catering to a variety of tastes and needs. It will be developed according to architectural specifications that consider environmental sustainability, preservation of all living organisms and nature.