NEOM with MISK unveils SPARK business skills program for entrepreneurs

By Rahul Vaimal, Associate Editor
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Photo by Ruslan Burlaka from Pexels

NEOM and Misk Academy under Prince Mohammed bin Salman bin Abdulaziz Foundation (MiSK) are coming together to unveil ‘SPARK’, a business skills program that promotes and inspires entrepreneurs who are interested to expand their ideas to start their businesses by equipping them with needed skills and experience.

The six-week program offers intense training and vocational direction for trainees who will go through various stages devised with the highest required standards for the success of projects including learning to build a successful business strategy and the methods of exhibiting projects professionally to attract investors.

The program strives to raise the number of SMEs that contribute to developing and expanding production sources in line with Saudi Vision 2030 to boost the percentage of contributing enterprises to the gross domestic product (GDP) and stimulate the economic transformation.

The initiative comprises of a set of educational and development initiatives and programs, which will contribute towards achieving investment in the human capital and promoting the non-oil sector, in addition to raising the number of projects in various regions of the Kingdom of Saudi Arabia.

SPARK, which is recognized by Global Entrepreneurship Network will empower the members to recognize the challenges they face in projects, as they will work with experts to find the right solutions, build their own brands and determine the suitable investment structure to ensure the success of their firms.

They will also have the opportunity to exhibit their projects to the arbitration committee consisting of representatives from “NEOM”, MiSK Academy and Small and Medium Enterprises General Authority (Monshaat).

The members will receive the bronze certificate of the ‘SPARK’ program, and the ten best candidate projects will be able to present their projects to the arbitration committee and will win the silver certificate of Spark Program, while the five best presentations will receive Gold Spark certificate, in addition to obtaining financial bonuses and media coverage to help them promote their projects.

Spark is an online program developed and presented by business professionals and entrepreneurs.