New Murabba, a PIF company, has explored synergies in sustainable city building and cultural innovation with Hanam City in South Korea.
Michael Dyke, CEO of New Murabba, met with Lee Hyun-jae, Mayor of Hanam City, and Dho Young-shim, Ambassador at the World Travel and Tourism Council, for potential collaboration opportunities.
The meeting focused on exploring shared priorities between the New Murabba development in Riyadh, a flagship project under Saudi Arabia’s Vision 2030, and Hanam’s K-Star World project, a globally positioned cultural and tourism initiative.
The New Murabba’s visit to Hanam City included a project briefing at the mayor’s office, a tour of the Union Tower observation deck overlooking Misa Island, the future site of K-Star World, and a walkthrough of Starfield Hanam, one of South Korea’s premier mixed-use cultural and retail destinations.
New Murabba is envisioned as a next-generation urban district where innovation, livability, and culture converge. Anchored by immersive architecture and human-centric planning, the development is redefining how global cities are designed, experienced, and sustained.
K-Star World, currently in development by Hanam City, is a landmark cultural tourism complex. Spanning entertainment, hospitality, retail, and creative experiences, it aims to become a leading international destination that celebrates South Korean creativity while integrating smart-city infrastructure and public realm design.
Michael Dyke, CEO of New Murabba, said that, “Hanam City has a compelling vision that blends local culture with global ambition. Our visit highlighted just how aligned our goals are—to build places where people thrive, where innovation is integrated, and where culture shapes the everyday experience.”
During the visit, Michael Dyke expressed strong interest in Hanam’s high-quality residential environment, livability, and the city’s holistic approach to urban development—particularly its efforts to create integrated communities that enhance residents’ well-being.
This exchange reflects New Murabba’s commitment to shaping the future of urban living through global partnerships, learning, and innovation, advancing a shared vision where life, work, and culture thrive in harmony.
