Nikita Phulwani embraces a new identity for her Dubai based marketing agency by rebranding ‘By Niggi’ to ‘Mumkin.’ With the belief that people influence people, leaping forward to a future full of possibilities with Mumkin.
This past May marked a bold new chapter for Nikita Phulwani, as she unveiled the dynamic rebranding of her renowned influencer marketing agency, By Niggi to Mumkin. What began as a one woman venture in a competitive space has now evolved into a full-scale marketing powerhouse. Nikita describes the move as a strategic leap, one that has energized her and her 25-member creative team with sharper focus, elevated positioning, and a renewed edge in today’s rapidly shifting digital landscape.
Mumkin – signifying the term possibility in both Arabic and Hindi, built on the belief that impossible is nothing and that helps us tell bigger and bolder stories for our clients.
Founded in 2018 as an independent venture, By Niggi began as a niche agency built on strong relationships, sharp intuition, and creative instinct. Today, it has grown into Mumkin, a full-service digital marketing agency with a 25-member team delivering expertise across services like influencer marketing, public relations, social media, content creation, event management, and more.
“I coined By Niggi from a place of deep self-belief – recognizing that if globally renowned brands can proudly carry their founders’ names as iconic identities, then so could mine,” says Nikita Phulwani, CEO & Founder, Mumkin. “It carried me through the early days when most work came through personal networks and word of mouth. But today, it’s no longer just about me – it’s about embodying a community of creatives that represent a transformative vision, with a forward-looking approach – connecting brands to people.”
Nikita Phulwani, CEO of Mumkin | Image provided by Mumkin
Mumkin has worked with clients across various sectors ranging from the likes of Sephora Middle East to Unilever, Gazebo, Kamat, Ajmal perfumes and more. Understanding the dynamic landscape of PR and marketing, Nikita and her team are always on top of trends and industry insights, ensuring her clients get the best return on investment for every campaign. The new identity reflects a diverse, young, and driven team that turns the impossible into possible every day, capturing the very spirit behind the agency’s new name.
Of Indian origin and born and raised in the UAE, Nikita is a lifestyle content creator and influencer. She thus understands the industry more than others and can provide the best insights and strategy for her clients. Whether it’s building brands overnight, launching viral campaigns, or pulling off large-scale events, her team always finds a way to make it mumkin.
To all the partners, clients, media friends, and collaborators who’ve been part of the journey so far, Nikita regards: “Thank you for believing in us. With Mumkin, we’re not just stepping into a new chapter – we’re stepping into a bold, limitless future.”
Image provided by Mumkin | Reworked by GBN
About Mumkin
Mumkin is a Dubai-based, full-service digital marketing agency that transforms ideas into impact. Formerly known as By Niggi, the agency delivers across influencer marketing, public relations, social media, content creation, and event management. With a passionate team of over 25 creatives, Mumkin thrives on making the impossible possible. To access the website, please visit WeMakeitMumkin.com
