Novosol expands into Saudi digital market with its unique platform moLotus

By Arya M Nair, Intern Reporter
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Saudi Arabia
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Saudi Excellence, a leading retail and next generation digital company, has partnered with moLotus, the mobile video customer interaction platform of Novosal, a leading Singapore-based global organization in Direct Customer Marketing, to enable massive Digitization, Innovation and Transformation in the Telecom, Banking and eSports sectors.

The focus is on innovation and the creation of New Revenue Streams, generating around $1.4 billion in revenue in the coming 3 to 4 years. The partnership comes into existence at the time when Saudi Arabia becomes the market with the largest mobile marketing potential in the Middle East.

The number of mobile connections in Saudi Arabia increased by 1.3 million between 2021 and 2022. In Saudi Arabia’s digital advertising market, 53 percent of total ad spending will be generated through mobile by 2026.

moLotus is Novosol’s breakthrough service and platform, built on proven proprietary mgram technology. moLotus is a globally scalable platform, that provides advanced reporting and tracking and a complete tool-set. The moLotus On-Line Campaign Console allows the advertisers to track and manage all aspects of a campaign.

Novosol, a global mobile technology company with strong footprints in Asian countries, is now entering the Saudi Arabian market. Novosol’s unique platform moLotus offers mobile advertising and cutting-edge digital transformation, enabling new revenue generation, cost reduction, customer acquisition and retention, customer lifetime value maximization, process automation and much more.

moLotus, a proven interaction and transformation platform has partnered with various renowned Telcos across Asia such as Indosat Ooredoo, Vodafone, Airtel, Celcom, Digi, and more. Marquee Brands like Samsung, HDFC, Panasonic, Standard Chartered, HSBC, LÓreal and Amazon are already using the platform to drive their marketing and transformation initiatives.

Related: Dubai Chamber & Equiti Group explore ways to boost digital economy


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