Oman has been ranked second among Arab countries and 57th at the global level in the Sustainable Tourism Index of 2020, according to the report of Euromonitor International Research Corporation.
Sweden came in the prime place in the list followed by Finland, Austria and Estonia. The Sultanate came second in the Arab world after Jordan, while the UAE ranked third, and Tunisia ranked fourth.
The ratings were made by Euromonitor International for their new Sustainable Travel Index in which it assessed 99 tourism destinations based on their environmental, social and economic sustainability, country risk, demand for sustainable tourism, transport and lodging.
The market research firm in their report said that the current global situation brought by the coronavirus has shed light on the imperfections in traditional mass tourism models which are no longer suitable for the new pandemic era.
The report states that a new travel sustainability index is being developed, where the concerned travel firms are brought together to ‘build back better’ through value creation from sustainable tourism.
Caroline Bremner, head of travel at Euromonitor International stated that as momentum grows in the race towards the COP26 (UN Climate Change Conference of the Parties), consumers, travel brands, destination marketing organizations and governments continue to align to avoid the chances of climate emergency.
The Sultanate of Oman is well known for its resorts and hotels built on nature’s embankment like mountains, forest areas or sea-side, with employment opportunities given to trained locals primarily. The socio-cultural essence of the country is also preserved through mandating the need to respect the local customs and habits.