Oman Tourism Development Company (Omran Group), the executive arm of the Sultanate for tourism development, has appointed Spain-based Barceló Hotel Group to operate Al Mussanah Resort.
The appointment is in line with the group’s objective to improve the resort’s tourism experiences and activities while introducing new operational and management concepts to its numerous facilities.
Omran Group intends to reposition this unique beach resort, which opened ten years ago, in accordance with its larger strategic goals of positioning it as a locally, regionally, and internationally appealing all-inclusive-family holiday destination with a diverse range of activities and experiences.
“We are pleased to cooperate with Barceló Hotel Group. This step comes in line with the directions of the National Tourism Strategy 2040 towards strengthening the Sultanate’s position in the travel and tourism markets and increasing its competitiveness as a destination of choice for visitors from around the world. We look forward to strengthening the tourism sector by working with Barcelo Hotels to capitalize on their experience in the leisure tourism markets and the strength of their distribution channels in overseas markets.”
Mr. Raúl González, CEO EMEA of Barceló Hotel Group said, “Oman has always been a prospective source market with immense growth potential for us. We are pleased to be partnering with Omran on this endeavor. This collaboration will provide us with the perfect opportunity to introduce our 90-year international hospitality expertise to the source market and establish our footprint in Oman.”
“Oman has been a focus area to expand Barceló Group’s presence in the region and the country is a very popular tourist destination for our European markets. We are pleased to bring our expertise to support the country ambitious goals. The association with Omran has provided us with the opportunity to be able to service the Oman tourism sector and expand its reach within international markets,” noted Mr. José Canals, Managing Director for the Middle East and Asia at Barceló Hotel Group.
The premium property is located along the sandy beaches of the Sea of Oman in Al Batinah South Governorate in Al Mussanah and it promises guests a captivating and unforgettable experience with an array of attractive leisure activities, 234 spacious rooms, 74 lavishly decorated serviced apartments, exquisite F&B outlets, and state-of-the-art health and wellness facilities, ideal for short and long-stay guests.