The National Travel Operator, part of the Omran Group, has strengthened the digital ecosystem of the travel sector in the Sultanate of Oman through the development of an integrated platform aimed at enhancing the global visibility of Omani tourism products.
The operator’s initial phase focused on establishing core infrastructure, including the launch of a dedicated booking platform for commercial partners.
It also secured accreditation from the International Air Transport Association (IATA) and integrated with global distribution systems, enabling broader market access.
Strategic partnerships were formed with more than 85 airlines, including Oman Air and SalamAir, alongside digital connectivity with over 140 hotels and accommodation facilities across Oman.
Through its integrated digital distribution system, the operator has onboarded more than 390 business partners from 55 countries and connected over 250 local tourism service providers.
More than 80 percent of these are small and medium enterprises, with over 350 tourism services digitized to improve accessibility and scalability.
The organization has accelerated its global expansion with the launch of a comprehensive digital distribution system. The platform leverages artificial intelligence to connect with international travel networks, enabling the promotion of Omani tourism experiences in multiple languages and extending reach to more than 170 global markets.
The operator also introduced the first licensed short-stay platform in Oman, incorporating green lodges, heritage accommodations, and guesthouses. The initiative is designed to diversify lodging options and enhance the appeal of tourism destinations across the country.
As part of its marketing strategy, the operator implemented digital campaigns in collaboration with international partners, attracting more than 150,000 visitors. It also rolled out digital training programs for travel agents, reaching over 93,000 participants globally to strengthen distribution capabilities.
Looking ahead, the operator aims to establish a unified national platform encompassing aviation, hospitality, tours, transport services, events, and sports tourism.
The next phase will prioritize expanding digital distribution using artificial intelligence and advanced marketing tools, while continuing to support small and medium enterprises and enhance their integration into the global tourism marketplace.
