OMPAY, Omantel’s digital wallet and fintech platform, has launched JEEL, a new youth-focused service designed to help parents manage and monitor their children’s spending through a secure and controlled digital payment experience.
Integrated within the OMPAY application, JEEL enables parents to onboard children and teenagers aged between seven and 17 years in a matter of minutes.
The service provides an alternative to cash-based allowances and daily spending by allowing parents to transfer funds instantly, track transactions in real time, and maintain visibility over how money is being used.
The new offering is aimed at supporting families seeking a structured approach to managing everyday expenses such as school-related purchases, travel costs, allowances, and other routine transactions.
By digitizing these payments, the platform seeks to reduce reliance on cash while providing greater oversight and convenience.
JEEL, named after the Arabic word for ‘generation,’ forms part of OMPAY’s broader efforts to address changing consumer needs and expand access to digital financial services.
The platform allows younger users to access their wallets through their own mobile devices, enabling them to make digital payments and use tokenized payment capabilities for mobile transactions.
The service is supported by the OMPAY Visa prepaid card, allowing users to make secure payments both within Oman and internationally.
Parents also have the option of requesting a physical payment card, which is delivered directly to their residence.
To ensure spending remains appropriate for younger users, all JEEL wallets operate within predefined controls, including a maximum wallet balance of $520 (OMR 200). The framework is designed to support everyday transactions while maintaining spending limits and parental oversight.
Sami Elloumi Chief Executive Officer OMPAY
“With JEEL, we are extending the OMPAY wallet to address a key everyday need for families—managing allowances and expenses in a more secure and structured way. By reducing reliance on cash and introducing controlled digital access, JEEL offers a practical solution that supports both oversight and ease of use.”
In addition to facilitating payments, JEEL introduces children and teenagers to digital financial services within a supervised environment.
The platform is intended to provide practical exposure to responsible spending habits and modern payment methods that are increasingly being adopted across daily transactions.
As part of Omantel’s expanding fintech ecosystem, OMPAY continues to develop digital financial solutions aimed at improving accessibility, convenience, and security for consumers.
JEEL is now available through the OMPAY application and can be accessed on iOS, Android, and Huawei devices, enabling parents to set up accounts for younger users and manage their spending through a single platform.
