Daman, an insurance arm of PureHealth, has entered into Property and Casualty (P&C) market and will adopt a new legal name: The National Insurance Company – Daman.
The move highlights Daman’s commitment to meeting the evolving protection needs of individuals and businesses across the emirates by providing them with an array of cutting-edge insurance services.
This expansion into the P&C segment also supports its vision to emerge as a comprehensive insurance provider and falls in line with the group’s dedication to offering holistic care and coverage in every stage of life. The new legal name reflects its solidified position in the UAE’s thriving insurance landscape.
“Daman’s evolution reflects PureHealth’s broader strategy to create a fully integrated healthcare and insurance platform that drives better customer service and long-term value creation. Expanding into the Property and Casualty segment enhances portfolio diversification, supports risk management across sectors, and reinforces our commitment to shaping a future-ready ecosystem aligned with the UAE’s economic and social development priorities.”
His Excellency Khaled Binshaiban Almheiri, Chairman of The National Insurance Company – Daman, stated that, “For nearly two decades, Daman has set the benchmark for health insurance in the UAE. This evolution marks a pivotal chapter – expanding our focus to offer a broader range of insurance solutions while maintaining the same rigour, trust and customer-first mindset our members know and value. By protecting individuals, businesses and assets, we are proud to play a central role in supporting the UAE’s vision for sustainable wellbeing and long-term economic resilience.”
Currently, Daman offers health coverage to over three million members across a network of more than 3,000 healthcare providers in the UAE.
Backed by a resilient operational backbone, Daman combines AI-powered underwriting, industry-leading efficiency in claim settlement, and a multilingual service delivery infrastructure to seamlessly support its expansion into new insurance verticals, without compromising its longstanding reputation for excellence.
The UAE’s P&C insurance market is expected to reach nearly $16.8 billion by 2031, according to Verified Market Research. To meet the surging demand, the company will remain operating under the well-established Daman brand, rolling out new P&C products in phases while ensuring uninterrupted service for existing members.
Daman was titled as the best perceived health insurance brand in the UAE, according to the UAE Healthcare 2024 report from Brand Finance, highlighting its commitment to excellence and mission to cultivate a healthier community.
Furthermore, this expansion reinforces PureHealth’s broader vision to advance the science of longevity and deliver holistic care, from prevention to protection, through a connected health and insurance ecosystem.
