UAE’s SALAMA crowned ‘Takaful Specialist of the Year’ at MENAIR

By Amirtha P S, Desk Reporter
  • Follow author on
Representational Image

UAE’s largest Shariah-compliant Takaful solutions provider, Islamic Arab Insurance Company (SALAMA) has won the ‘Takaful Specialist of the Year’ title for the second consecutive year at the MENA Insurance Review Awards (MENAIR).

The award recognizes SALAMA’s market-leading Islamic insurance solutions, as well as the high standards of customer service and scaling of digital capabilities. The winning of the title reflects the effective steps taken by the firm in advancing its digital transformation journey.

Fahim Al Shehhi
Fahim Al Shehhi

“I am happy that SALAMA has been named ‘Takaful Specialist of the Year’ for the second year in a row. For us, this industry recognition is the culmination of the many steps we have taken over the past two years in developing Takaful solutions and advancing our digital transformation while delivering high levels of operational efficiency and customer service. In recent years, especially since the pandemic outbreak, we have not only continued to serve our partners but also increased our efforts to digitize customer journeys end to end. From faster customer onboarding to instant policy issuance and online card activation, we are always striving to make high-quality Takaful solutions accessible to everyone in the most convenient way. With this at heart, the journey to secure our future together continues.”

In the past few years, SALAMA has enhanced its digitalization efforts with the launch of a new “direct-to-customer” approach, offering its Islamic insurance solutions in health, automotive and home segments through digital channels. 

The digitized omnichannel approach of SALAMA offers customers seamless access to essential insurance services at an affordable price, from their home or office through a quick, paperless onboarding. It is also among the few Takaful firms to give an end-to-end online policy issuance where customers can purchase their auto, health and home insurance online, make payments and have their policy issued within 10 minutes.

SALAMA’s ability to offer affordable insurance coverage, handle large volumes of business, and deliver a high level of operational efficiency and customer service was recognized by Dubai Health Authority by awarding ‘Participating Insurer’ status. The insurer also stands as the largest shariah-compliant Takaful operator with “AAA” capital adequacy rating as per S&P. 

Related: Zain Cloud earns highest rating for cloud computing from CITC