Qatar Financial Centre rolls out Ask QFC to bolster customer engagement

By Shilpa Annie Joseph, Official Reporter
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QFC launches Ask QFC
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Qatar Financial Centre (QFC), a leading onshore financial and business center in the region, has launched Ask QFC, an interactive chatbot poised to improve the user experience when interacting with the QFC website and client portal.

Ask QFC, Powered by ChatGPT of Azure OpenAI Service, enables the QFC to enhance customer engagement and efficiency by removing barriers to accessing information and support, making it easier for customers to connect and receive the assistance they need in real-time.

Yousuf Mohamed Al Jaida
Yousuf Mohamed Al Jaida

“The QFC is keen on leveraging the latest AI technologies to deliver an unparalleled digital experience for our customers. The capabilities of this interactive chatbot enable us to assist multiple customers simultaneously, ensuring uninterrupted support to our customers across different time zones, ultimately raising customer satisfaction. With the introduction of Ask QFC, we are taking a significant leap forward in elevating our service and streamlining our operations.”

This breakthrough technology delivers consistent and standardized responses to customer queries and adheres to predefined guidelines and business policies, eliminating the potential for human errors, inconsistencies, or biases that may occur with human agents.

Furthermore, this helps in maintaining a high level of customer satisfaction and brand reputation. Using advanced natural language processing capabilities to understand customer inquiries, Ask QFC serves as a round-the-clock virtual assistant, eliminating the constraints of traditional business hours while providing accurate responses.

According to the statement, “Customers can now easily access information from the QFC website and client portal whenever they need it, empowering them with increased autonomy and flexibility. By automating routine inquiries and tasks, the chatbot allows the company’s support staff to focus on more complex and value-added activities, enhancing overall operational effectiveness.”

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