Qatar’s Al Faisal Holding unveils new film production firm ‘Metaserra’

By Shilpa Annie Joseph, Official Reporter
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Qatar’s leading private company Al Faisal Holding has partnered with Turkey-based based film production facility Doludizgin in order to launch its new subsidiary, ‘Metaserra’.

The company said in a statement that Metaserra will offer production services to the cinema, television, and digital platforms, as well as for films, series, commercials, and documentaries. These services will cover several areas including screenplay and scriptwriting, set design, visual and special effects, production design, and music and soundtracks.

Metaserra will also organize exhibitions, conferences, workshops, academic courses, festivals, and competitions related to cinematography and the general production and distribution of film and TV.

According to the company statement, “In addition, further expertise will be offered on the commercial aspects of the industry, including the development and leasing of studios as well as the buying, selling and renting of equipment central to the production processes.”

The new subsidiary was launched in the presence of Sheikh Faisal bin Qassim Al Thani, Chairman of Al Faisal Holding, and a delegation from the Turkish Embassy.

Speaking on the occasion, Al Faisal Holding Board Member Sheikh Khaled bin Faisal Al Thani said that, “I am pleased to announce our partnership with Doludizgin, which will result in the addition of a new and innovative business to the diverse range of services we offer at Al Faisal Holding.”

“This partnership will allow us to enter a new sector by adopting the latest innovative technologies used in the media industry, an area of growing importance. We are pleased to be one of the contributors to the development of this industry locally through and the establishment of Metaserra is in line with this strategy,” Sheikh Khaled added.

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