India’s Globale Media stretches its ad-tech network into UAE

By Arya M Nair, Official Reporter
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Artificial Intelligence
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Globale Media, one of India’s largest AI-driven mobile advertising platforms, has launched operations in the UAE to expand its network of advertisers and publishers across the MENA region.

The ad-tech platform has been reshaping the advertising world with its avant-garde user-acquisition strategies for advertisers in India and the Asia-Pacific (APAC) region.

Globale Media supports its clients across branding and user acquisition with the help of its proprietary app recommendation engines, and provides high-quality visibility with the help of targeted ad campaigns. Its proprietary tool offers users an enhanced experience that is more personalized and contextual.

According to the company, advertisers are relying on mobile marketing for success in this thriving mobile market. With more people relying on their mobile phones and other electronic gadgets to stay connected, there is a drastic growth in the level of brand engagement. Marketers are fast evolving to cater to this tech-savvy consumerist audience and have adapted to ensure a steady growth in the post-pandemic era.

Neeraj Sharma
Neeraj Sharma
VP – Global Business, Globale Media

“MENA has seen unprecedented growth in mobile technology. All of this development bodes good news for brands and marketers, and we want to be there before the game begins. We are the forerunners of AI-based marketing and we know what it entails to get the act together. By being closer to the people and in the region, we will be better equipped to help our brands and marketers to reach out to their target audiences.”

The region is expected to have improved mobile capacity and coverage. In 2020, internet ad spending in MENA amounted to around $4.4 billion and it is expected to increase to $7.9 billion by 2024. Globale Media aims to enable companies to rely on AI right from the start to have an edge over their competitors.

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