Qatar’s Al Meera unites with SAP & Tata Consultancy for digital transformation

By Shilpa Annie Joseph, Official Reporter
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Al Meera
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Qatar’s largest retail firm Al Meera Consumer Goods Company has signed a partnership agreement with global technology company SAP SE (SAP) and implementation partner India’s Tata Consultancy Services (TCS) in order to drive expansion and enhance customer experience.

Under the agreement, Al Meera will accelerate its journey to the cloud. It will also implement solutions including S/4HANA, SAP’s enterprise resource planning (ERP) solution, that will run on hyperscaler Microsoft Azure.

The end-to-end digital transformation project will enable Al Meera to leverage the advantages of cloud computing and automated business processes while delivering innovative employee-management solutions and improved visibility as well as control over all operations and activities.

The retail giant said in a statement that it selected SAP and TCS for the project based on both parties’ technological expertise and track record in the retail sector, as well as their regional knowledge and on-ground resources.

Yousef Ali Al Obaidan
Yousef Ali Al Obaidan
CEO – Al Meera

“As we continue to expand our operations locally and regionally, we remain committed to ensuring exceptional customer experience at each individual outlet in our retail network. We focus on delivering exceptional variety, quality, service, cleanliness, and value for all our customers, wherever they may be. S/4HANA supports this approach as it provides 360-degree visibility on all areas of our operations at all times and establishes greater control over our day-to-day performance. Moreover, S/4HANA enables us to rapidly share information on retail inventories, supply chains, human resources, and other business processes across the expanding network. In this way, we can make informed decisions quickly to ensure we are continually meeting the needs of our customers and staff.”

Mr. Alaa Jaber, Managing Director for SAP Qatar and Fast Growth Markets said that, “Al Meera’s digital transformation is aligned with the Qatar National Vision 2030, which fosters the adoption of advanced technologies and economic competitiveness and diversity.”

“The implementation will ensure Al Meera’s operations are scalable when needed, and flexible enough for continuous enhancements to be made. We are very excited to be part of Al Meera’s Digital transformation journey and to be the main player in Al Meera’s expansion plans that will always positively reflect on the overall consumer shopping experience,” Mr. Jaber added.

Mr. Devashis Goswamy, Country Head, TCS Qatar noted that, “Using our domain knowledge, consulting-led approach and advanced technology capabilities TCS will help build an integrated platform that will provide Al Meera with a unified, real-time, process-centric view across its retail operations. This will enable better price and promotion decisions, ensure availability of the right product mix in stores to meet customer demand, helping Al Meera establish competitive differentiation and drive growth.”

Related: Al Meera partners with US-based Zippin to open checkout-free stores in Qatar