RepTrack honors Emirates as one of 100 most popular organizations in the World

By Salma C, Intern Reporter
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The UAE’s largest airline Emirates has been chosen to be one of the 100 Most Popular Organizations in the World by 2022 Global RepTrack 100, a definitive ranking of corporate reputation for the world’s leading companies.

The Dubai-based airline is the only company from the Middle East and North Africa (MENA) region to make it to the list, scoring 72.2.

The Reptrack platform compares companies from across the globe, analyzing millions of perceptions and sentimental data points from online surveys. The scores that companies achieve represent what their partners think and feel about their brand.


Emirates is known for its signature products and services, offering an incredible travel experience in all travel classes, both on-air and on land. Amid COVID-19, Emirates led the industry in several initiatives to rebuild travel confidence and support the recovery of the travel and tourism industry. It also supported societies and economies in the transportation of vaccines, drugs, and essential commodities.


The airline operates one of the most sophisticated and efficient aircraft fleets, including the Airbus A380 and Boeing 777. The airline introduced the much-discussed premium economy product, which has gained customers with its spacious seat and legroom, among other features.

Environmental commitment

In the field of environment, Emirates is a longtime supporter of wildlife conservation and is committed to reducing carbon footprint and environmental impact through sustainable initiatives, including blankets made from 100 percent recyclable plastic bottles and reducing single-use plastics onboard its aircraft.

The Global RepTrak 100 showcases how people feel, think and act towards companies globally. For over a decade, The RepTrak Company has ranked the top 100 most reputable companies to celebrate global reputation leaders.

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