Adeera, a PIF company which is set to be Saudi Arabia’s national hospitality champion, has joined Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, to shape the future of Saudi Arabia’s hospitality sector.
The partnership marks a key step in Adeera’s mission to spotlight the warmth and generosity of Saudi hospitality while expanding its international presence in the luxury travel market.
Through its participation in the award-winning GHA DISCOVERY loyalty program, Adeera seeks to connect with a global network of international travelers, delivering exclusive experiences and benefits under its brand portfolio in the Kingdom of Saudi Arabia.
GHA brings together a unique collection of 45 brands with more than 850 hotels across 100 countries serving 30 million members with GHA DISCOVERY, a multi-brand rewards program.
As part of this program, Adeera will provide future guests with VIP recognition, exclusive member rates, DISCOVERY Dollars (D$) rewards and immersive local experiences. They will also enjoy exclusive member privileges and bespoke offers curated by Adeera hotels, opening a privileged gateway to the Kingdom and connecting them to an elite global travel community.
Stefan Leser CEO – Adeera
“At Adeera, our vision is to transform the way travelers experience hospitality by immersing them in the rich culture, traditions and warmth of Saudi Arabia. Through our membership in GHA, we will be opening the doors to travelers who seek authentic, curated experiences that create enriching moments and leave a lasting imprint on their journeys. Our efforts align with Saudi Arabia’s Vision 2030, as we actively shape the future of the hospitality sector, its local talents and showcase the Kingdom’s beauty and generosity to the world.”
Chris Hartley, CEO of Global Hotel Alliance, added that, “Welcoming Adeera to our global network is an exciting step in strengthening GHA’s footprint in the Middle East. With its transformative ambition and deep cultural roots, Adeera represents the future of hospitality in Saudi Arabia. We look forward to working together to connect our global travelers with the exceptional service and experiences that Adeera will offer.”
