Saudi Arabia’s NCID & PepsiCo unite to empower food sector workforce

By Shilpa Annie Joseph, Official Reporter
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US-based leading food and beverage company PepsiCo has signed a Memorandum of Understanding (MoU) with Saudi Arabia’s National Center for Industrial Development (NCID) to strengthen the Kingdom’s food sector workforce by increasing skills and opportunities through knowledge transfer and localization.

In line with the goals of Vision 2030 as well as the NCID and PepsiCo business plans, the alliance will help to develop a highly-skilled workforce that will contribute to an effective and flexible food system.

The MoU will also accelerate strategic goals to provide locally manufactured products in the Kingdom. Further, it follows PepsiCo’s “Proudly Saudi” campaign, one of the largest campaigns implemented by the company in the region, aimed at emphasizing its commitment to the market.

PepsiCo currently employs over 8,000 individuals in Saudi Arabia and has been successful in increasing the Saudization rate by more than 43 percent.

Mr. Tamer Musallam Vice President of Food Industries and General Manager of Business Unit GCC and Levant at PepsiCo said, “The MoU will have a positive impact on PepsiCo’s initiatives to empower the local workforce. The cooperation arrangement with NCID reflects our ongoing investment, as a leading company, in the development of the Kingdom’s skilled workforce in the sustainable food sector.”

“It underlines our commitment to providing a unique work environment offering equal opportunities in line with our company’s global goals. We are also inspired by the principles of the PepsiCo ‘Winning with Purpose’ strategy to develop exceptional talent and create a national workforce that reflects the diversity of local communities,” he added.

The Ministry of Human Resources and Social Development recently awarded PepsiCo a gold category “Mowaamah” certificate in recognition of its commitment to building a suitable work environment for people with special needs.

Related: Abu Dhabi’s Silal unveils a new brand for local & fresh produces

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