The Saudi Coffee Company (SCC) and Halal Products Development Company (HPDC) have signed a strategic cooperation agreement to enhance collaboration between the coffee industry and the halal sector, expanding access to coffee products through certifications.
This strategic partnership between two subsidiaries of the Public Investment Fund (PIF) will allow SCC and HPDC to explore opportunities for halal certification, knowledge exchange, and market expansion.
The agreement outlines cross-party cooperation across workshops and market awareness, data and market research, training and development, and halal certification and compliance.
Speaking at the signing, Mohammed Zainy, Chief Marketing and Communications Officer at SCC, stated that, “As the global demand for halal-certified products continues to rise, this partnership enables us to engage with new markets and explore innovative ways to meet the needs of halal-conscious consumers. We are excited to expand our reach with HPDC and offer high-quality, halal-certified Saudi coffee to a broader audience.”
Halal Products Development Company, a PIF company, aims to strengthen capabilities within Saudi Arabia’s halal sectors and the global halal ecosystem. Through its investment and advisory services, the company empowers its partners by providing the necessary resources and expertise to achieve their strategic objectives.
Additionally, HPDC works to build a dynamic and sustainable halal ecosystem both locally and globally, supporting the goals of Saudi Vision 2030 in driving economic growth and diversification.
“This exciting collaboration strengthens Saudi coffee in the global markets and enhances Saudi Arabia’s position at the heart of the global halal market. Together, we aim to support the growth of halal industries worldwide,” said Dr. Sarah AlMugairin, Advisor to the CEO of Halal Products Development Company.
According to the press release, the partnership between SCC and HPDC aligns with both entities’ efforts towards key Vision 2030 objectives, including economic diversification, sustainability, and the expansion of halal-certified industries.
