Saudi MCIT & Omnicom Group explore ways to boost digital content market

By Shilpa Annie Joseph, Desk Reporter
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Saudi Arabia
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Saudi Arabia’s Minister of Communications & Information Technology (MCIT), HE Eng. Abdullah Alswaha has discussed areas of potential partnership and explored opportunities to accelerate the growth of the digital content market in the kingdom with Mr. John Wren, Chairman, and CEO of Omnicom Group.

During the meeting, Omnicom Group offered its participation in Saudi Arabia’s Ignite development program, advising on several of its initiatives, particularly in building a pipeline of digital talent.

The $1.1 billion Saudi Ignite program includes 36 initiatives to boost the digital content market, enhance its contribution to the economy, provide quality jobs and create a comprehensive digital content ecosystem.

The ambition of the Ignite program is to transform Saudi Arabia into a leader in the digital content sector by 2030, as per the statement.

Mr. Wren noted that “the Digital Content Council has a clear vision for this sector, and the scale and scope of the Ignite Program is commendable. It will play a key role in the digital transformation of the economy.”

Mr. Mohammed Alrobayan, the Secretary-General of the Digital Content Council in Saudi Arabia said that, “More than a source of entertainment, digital content is a major element of the transformation economy. Not only is our youth hungry for it, but we also have an enormous talent pool of innovators, creators, programmers, and entrepreneurs.”

“The economic opportunity is real and with Omnicom’s impressive breadth and depth of expertise in content and data, we know Saudi Arabia will be the disruptor, rather than the disrupted, in the digital economy,” Mr. Alrobayan added.

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