Saudi SNB, SEF & Mastercard collaborate to develop kingdom’s esports industry

By Arya M Nair, Official Reporter
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SNB_SEF_Mastercard partnership
Mr. Mete Güney, Mr. Saud Abdulaziz Bajbair and Mr. Ahmed Al Bishri at agreement signing ceremony

Saudi National Bank (SNB) has signed a strategic partnership agreement with Mastercard and the Saudi Esports Federation (SEF) during the SEF Awards to accelerate Saudi Arabia’s digital transformation and enhance its gaming and esports infrastructure.

The collaboration will build on Mastercard’s ongoing relationship with SEF to promote the Kingdom’s billion-dollar gaming industry. Together, the three entities will explore and develop innovative financial products and offerings that create added value and enhance gamers’ experience.

The collaboration draws on the importance of Saudi Arabia’s e-gaming industry and its rapid growth. It intends to strengthen the presence of e-gaming and capitalize on its potential and capabilities by fostering innovation to drive further advancements in this sector. This step also underscores SNB’s interest in the development of the e-gaming community and sector in Saudi Arabia by contributing to the creation of an e-gaming industry that is gaining traction among a significant segment of Saudi society.

Saud Abdulaziz Bajbair_SNB to develop Saudi esports industry
Saud Abdulaziz Bajbair
Retail Business Group

”This partnership confirms the importance of the private sector’s role in supporting the overall development movement in the Kingdom of Saudi Arabia under Vision 2030. This agreement is an important step in the dissemination of new digital technologies that will contribute to making the Kingdom a leading hub for gaming and esports.”

“We understand just how impactful gaming is and can be. By partnering with Mastercard and SNB, we aim to bring the Kingdom’s gaming potential to bear, enhancing the country’s gaming landscape and spurring even greater innovation. This will benefit so many, for generations to come, setting the Kingdom apart as an attractive investment destination while delivering innovative gaming experiences,” said Mr. Ahmed Al Bishri, Chief Operations Officer Saudi Esports Federation.

“We are delighted to collaborate with SNB and SEF, two like-minded organizations driven by a shared commitment towards accelerating digital transformation, realizing Saudi Arabia’s tech potential, and achieving its Vision 2030. Together, we seek to build on the efforts of the Saudi leadership to enhance the local gaming industry, bolstering it to deliver truly immersive and memorable experiences for gamers across the Kingdom and bridging these experiences across physical and digital realities,” said Mr. Mete Güney, Executive Vice President of Services, EEMEA at Mastercard.

Through this partnership SNB, SEF and Mastercard will create and unlock new experiences powered by Web3 technology that will offer gamers the opportunity to access exclusive benefits and immersive experiences in the physical and digital world.

This new digital community and experience will be an inclusive space for gamers, creators and collectors to design and own the future of Saudi esports. Community members will be able to access virtual creations and use in digital games and immersive experiences.

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