The Saudi Tourism Authority (STA) and Qatar Tourism signed a memorandum of understanding (MoU) to enhance cooperation in tourism promotion and marketing, aiming to strengthen bilateral efforts and expand collaboration across the sector.
The signing was carried out on behalf of the two parties by CEO and Board Member of the Saudi Tourism Authority Fahd Hamidaddin and Chief of Marketing and Promotion Officer at Qatar Tourism Eng. Abdulaziz bin Ali Al-Mawlawi.
During their meeting, the Saudi and Qatari delegations discussed ways to coordinate at international tourism forums and organizations, aiming to support areas of mutual interest and to exchange views on best practices for sector development.
Under the agreement, both parties will collaborate on key initiatives, including joint participation in international exhibitions and conferences, organising tourism events, and promoting marketing opportunities in both countries.
The partnership also focuses on specialized tourism sectors such as beach, cultural, and heritage tourism, while encouraging tourism flows through strengthened cooperation between travel agencies and tour operators.
The MoU provides for the exchange of tourism data, expertise, and innovative technologies, supporting the development of joint tourism projects and the delivery of seamless and innovative visitor experiences. Additionally, the two authorities will coordinate within international tourism organizations to share best practices and advance common interests.
This framework will guide future joint programs, outlining activities, methods of collaboration, and mechanisms to achieve shared goals, contributing to the growth and diversification of tourism in both nations.
These bilateral meetings reflect the Saudi Tourism Authority’s commitment to building bridges of cooperation with leading tourism sector officials regionally and globally, to exchange expertise and information, and work toward achieving shared objectives.
