Saudia Airlines and the Aseer Development Authority have signed an agreement to promote tourism in the Aseer Region, a prominent destination in Saudi Arabia.
The memorandum of understanding was signed during the Arabian Travel Market 2025 event. Saudia Airlines aims to connect international visitors with the Kingdom, highlighting Aseer’s cultural and heritage sites.
Under the strategic partnership, Saudia Airlines will develop seasonal campaigns targeting spring, summer, and winter travel to increase visitor numbers and bookings to Aseer Region.
The Aseer Region, located in the southwestern part of Saudi Arabia, is rapidly emerging as a top destination for both domestic and international tourists due to its unique combination of natural beauty, rich cultural heritage, and cool climate, especially appealing during the hot summer months in the Arabian Peninsula.
The airline stated that the partnership supports its commitment to local economic growth and aligns with Saudi Arabia’s National Transport and Logistics Strategy. This strategy is part of the Saudi Vision 2030 plan, which aims for 330 million annual visitors to the Kingdom by 2030.
Officials cite Saudia Airlines-Aseer Authority deal as major step
Hashem Al-Dabbagh, Acting CEO of the Aseer Development Authority, said that, “This strategic partnership with Saudia represents a qualitative leap in our efforts to develop Aseer as a global tourist destination. It supports economic development and enhances access to the region in line with the goals of Saudi Vision 2030.
Chief Commercial Officer of Saudia Airlines, Arved von zur Mühlen noted that, “We are pleased to partner with the authority, utilizing our global network to highlight the natural beauty and vibrant culture of the Aseer Region and integrating these offerings into our strategy.”
