The Red Sea Development Company (TRSDC) has appointed the Ireland-based multinational professional information technology services company, Accenture to set up its Enterprise Architecture Office and run the Smart Destination Program for a seamless connection and visitor experience at The Red Sea Project (TRSP).
The destination is setting new benchmarks in sustainable development and luxury tourism, placing the Kingdom on the international eco-tourism map in a strategic position. TRSP has been designed to be smart, employing frictionless and invisible technology from the outset of planning stages.
Accenture will support TRSDC in governing and managing the Smart Destination Program in the areas of Enterprise Architecture Design and Technology to integrate partners and systems in bringing the platform to online while ensuring quality and timely delivery of the complex visitor-driven program planned to be launched by the end of 2022.
“We are proud to have appointed a leading Enterprise Architecture Practice in the Sustainable Tourism sector to help us deliver our destination in line with Vision 2030. Technical innovation underpins every aspect of our objectives for TRSP. Collaborations like this one with Accenture strengthen our commitment to providing the seamless, personalized service guests will experience as well as the smart monitoring of the biosphere, in keeping with TRSDC’s commitment to protect and enhance the environment.”
TRSP is one of the world’s most ambitious regenerative projects, covering 28,000 square kilometers on Saudi Arabia’s west coast and offering guests from all over the world a new form of barefoot luxury experience. The destination will be developed to the highest standards of sustainability and includes an archipelago of more than 90 untouched natural islands, as well as dormant volcanoes, desert, mountains and cultural sites.
Accenture is committed to ensuring a significant positive impact in the Kingdom as a leading company in IT services and consulting, where digital acceleration and architecture empower the industry with smarter ways of doing business and deliver immense value and impact.
“To bring the smart destination to life, Accenture brings a host of capabilities in enterprise architecture, digital services, luxury tourism, and mega-venue visitor experience. This strategic partnership will also help bring advanced capabilities, innovation, and technologically equipped manpower to the Kingdom’s new-age and digitally savvy tourism industry,” said Mr. Khaled Al-Dhaher, Accenture’s country managing director in Saudi Arabia.