Saudi’s Seera Group unveils its updated corporate strategy

By Shilpa Annie Joseph, Official Reporter
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New corporate strategy of Seera Group
Rep. Image | apriltan18 @ Pixabay

Seera Group has unveiled an ambitious and updated corporate strategy that aims to boldly move the company forward to a new era of growth.

Under this revitalized plan, Seera Group will evolve from an operating holding company extending support for all businesses to the streamlined structure of a strategic investor governing its core segments with strategic direction and stewardship.

Seera Group’s ambitious growth strategy has harnessed the full potential of its diverse portfolio, resulting in the emergence of financially and operationally autonomous and self-sustaining businesses, which operate as market leaders in their industries. The strategy represents a continuation of the visionary goals outlined in Seera Group’s Transformation Program launched in 2017.

According to the statement, “As a strategic investor and engaged owner, Seera Group will continue to steer the portfolio and its key segments (the Travel Platform – Almosafer, Car Rental – Lumi, Hospitality, the UK-based Travel Investment – Portman Travel Group, and an Investment segment) into the next phase of value realization and growth, while continuing to influence key priorities across its portfolio to ensure long-term and sustainable returns to shareholders.”

The plan will build on the Group’s strengths and will channel its expertise, financial capabilities, and deep networks of relationships in the market to create value.

The unveiling of the refreshed corporate strategy coincides with the announcement of robust financial results for the third quarter of 2023. Seera Group’s continued upward trajectory reflects the sustained momentum of its core businesses that will continue to be the main focus within the revised strategy, as per the statement.

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