Choice Hotels Middle East (CHME), a fully owned subsidiary of Saudi Arabia’s Seera Holding Group, has opened two new properties, Clarion Jeddah Airport and Comfort King Road Jeddah, in the Kingdom.
Located in Prince Majid Road, Clarion Hotel Jeddah Airport offers 200 rooms. The hotel is just three minutes away from the new King Abdul-Aziz International Airport and Jeddah Airport Train Station and it is easily accessible from the Jeddah City Centre as well as the Mall of Arabia, one of the biggest shopping centers in Jeddah.
The Comfort King Road, with 125 extended-stay suites, is located in one of the most prominent areas of Jeddah and close to the Jeddah Corniche, Jeddah International Airport, and the Madinah Road.
The two new hotels are opened in line with an agreement between Choice Hotels EMEA and Seera Holding Group to open at least ten hotels in the Kingdom within the next five years.
Jonathan Mills CEO – Choice Hotels EMEA
“The properties all differ in style but are all ideally located in central areas across the Kingdom. They have been designed with both a local and international audience in mind and I am sure our guests will be excited by their offerings. We are the only global hotel company to first enter the Middle East market by opening a hotel in Saudi Arabia, a country placing a substantive focus on developing travel and tourism. These properties are a meaningful symbol of local and regional economic growth, and we are focused on continuing to increase Choice Hotels’ footprint in the region.”
“Our partnership with Choice Hotels EMEA will further strengthen our credentials in delivering world-class travel and tourism services to our guests through hotel projects in prime locations. This underlines our commitment to the goals of Saudi Vision 2030 to strengthen inward tourism and to build a robust infrastructure that will enable the Kingdom to realize the goals of economic diversification,” Mr. Majed Alnefaie, CEO of Seera Group stated.
Seera is at the forefront of travel and tourism recovery efforts in the Kingdom, and as part of the agreement, currently, there are several identified projects for Choice Hotels brands throughout Saudi Arabia in various stages of development.
Choice Hotels International
One of the largest hotel groups in the world, Choice Hotels International has more than 7,100 hotels representing over 600,000 rooms, in nearly 40 countries and territories. Choice Hotels EMEA is represented under the brands Ascend Hotel Collection, Clarion, Quality and Comfort, in France, Germany, Italy, the Czech Republic, and Turkey.
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