Chinese global technology company SHAREit Group is encouraging digital and financial inclusion in mass markets through its localization efforts and analyzing the cultural background and language environment of a target market, and adapting the app’s design, interaction, and functionality accordingly.
By tapping more than 700 global advertisers and their existing user base, SHAREit helps its clients with awareness campaigns, user acquisition, digital payment options, and seamless user payment through a wide range of audience networks. It invests in local teams and skills to meet clients’ needs.
Mr. Karam Malhotra, Partner and Global Vice-President at SHAREit Group stated that “Mobile apps are reshaping the e-commerce industry and creating new opportunities thanks to expanding functionalities in an increasing digital world. With this industry traversing the path of mobile apps, e-commerce businesses should not take this development for granted. SHAREit curates campaigns to help brands reach out to an incremental and almost untapped audience”
Businesses in the MENA sector have taken major steps to create a robust digital infrastructure that fosters innovation and opens up new economic opportunities. According to technology research consulting firm Gartner, IT spending in the MENA region is forecast to total $1.7 billion in 2022, a 2.6 percent increase from 2021.
As one of the most digital-friendly countries in the world, the UAE ranks first among other countries in terms of internet usage which has further grown the epidemic. There was a nearly 2 percent increase in internet usage in the country between 2020 and 2021. Its affection for digital reflects the large-scale adoption of digital technology within its population. In 2021, the UAE had a population of about 10 million, with 99 percent of the population being active internet users.
SHAREit, which started by developing a cross-platform file sharing app, has evolved into an online and offline file sharing, content streaming, and gaming platform for smartphone users. It has tackled digital content limitations caused by external factors, making digital content easily accessible to everyone. The app unlocks the ability for mobiles to share different types of content without the need for an internet connection or mobile data consumption and is downloadable for free.
In 2021, SHAREit won sustained business success by achieving increased popularity and appeal across the Middle East and other international markets. The Group’s global gaming, file sharing, and content streaming application, SHAREit, has been a key enabler for high satisfaction among both users and businesses throughout the region and beyond.