Sharjah Entrepreneurship Festival 2022 discusses F&B businesses in UAE

By Shilpa Annie Joseph, Official Reporter
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SEF 2022 kicks off
Representational Image | Courtesy: WAM

The sixth edition of the Sharjah Entrepreneurship Festival 2022 (SEF) has kicked off, bringing together a lineup of over 150 changemakers, and youth leaders, in addition to artists, academics, experts, and influencers to lead vibrant discussions and activities designed to empower entrepreneurs in the region.

In the welcoming, green and luscious environment of the Community Stage, attendees gathered to learn from experts and thought leaders in the food and beverage (F&B) industry, who gave entrepreneurs all the ingredients for running a successful enterprise, during a discussion titled ‘A Melting Pot: The Business of F&B in UAE’.

Ms. Najla Al Ansari, Founder of Not A Space and moderator of the discussion, began proceedings “with a burst of energy her vibrant staff delivered a choreographed dance performance as her business is “not your ordinary experience” and boasts to be a place of coffee chats, performance, and festivities.”

“Although there are many factors that determine a thriving healthy business, the panelists provided valuable insight into some of the key points that led to their success,” as per the statement.

Mr. Ibrahim Al Malouhi, the founder of The Espresso Lab, said that the inspiration for starting his business was simple and came from the image on the 1 Dirham coin which features an Arabian coffee pot called a “dallah”.

At the end of the discussion, Mr. Salim Busamnoh, founder of Gnad Café, commented that, “If you have dreams, dream big and follow through on them, just because there are hugely successful coffee shops and businesses out there, it doesn’t mean that you can’t do even better. There is always space for innovation and improvement in any market and you may have an idea that tops even the biggest companies out there right now.”

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