The Sharjah Investment and Development Authority (Shurooq) has signed a franchise agreement with American multinational company Marriott International for the opening of its two iconic hospitality projects in the northern emirate’s scenic East Coast.
According to the statement, the agreement, signed by Shurooq’s Sharjah Collection & Hotels Management, marks the debut of Marriott’s Autograph Collection in the emirate.
Both Shurooq’s new hospitality projects in Kalba and Khorfakkan under Sharjah Collection & Hotels Management will operate under the Autograph Collection brand.
“The new franchise agreement ties in with Shurooq’s vision to foster strategic global partnerships with reputed bespoke brands to add value to the world-class personalized service and care offered throughout Shurooq’s destinations. Joining the exclusive fold of Marriott’s Autograph Collection brings us closer to our long-term goal of empowering Sharjah’s diversified economy and cementing its position as a magnet for global brands. The proposed hospitality projects in Kalba and Khorfakkan, strategically located in two of the most picturesque and dynamic cities in the Eastern region, will cater to the ever-growing demand for tourism and leisure experiences and seek to bolster the emirate’s touristic appeal. The new agreement builds on our ever-expanding portfolio of developments in the East Coast and will further enhance investment opportunities across a variety of sectors to drive its future growth and urban development.”
The Khorfakkan Hotel will be built on a 38,000-square-meter plot of land adjacent to the Khorfakkan Port to cater to the needs of families and adventurers. The project will feature 75 deluxe units, UAE’s first waterpark on the East Coast, a yacht club, residences, and retail options including restaurants, spa, gym facilities, and so on.
According to the statement, “The other five-star development, Kalba Hotel, will be spread across a land area of approximately 60,000 sqm in Kalba on Sharjah’s eastern coast, adjacent to the Kalba waterfront project and opposite the Kalba flag square.” The proposed rooms comprise 64 single rooms, 10 double rooms, 5 three-bedroom options, and 1 four-bedroom.