Snapchat rolls out Spotlight platform across MENA region

By Amirtha P S, Desk Reporter
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Spotlight
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The American camera and social media company Snap Inc. has launched its new entertainment platform Spotlight in the Middle East and North Africa (MENA), enabling approximately 75 million users in the region to explore the most entertaining Snapchat community.

Spotlight is a TikTok-like component developed for promoting viral videos from the Snapchat community. With around 5 billion Snaps created each day on average, Spotlight empowers the Snapchat community to reach a large audience in a new way. The new entertainment platform for user-generated content added more than 100 million users as of January 2021, just two months after its release.

The Spotlight was designed to entertain the Snapchat community while sticking to the social media platform’s values, with the users’ wellbeing as a top priority. Anyone on the app can share their best Snaps, Spotlight content is moderated and doesn’t allow for public comments. Snaps submitted to Spotlight must also respect the platform’s content guidelines to receive the distribution.

Hussein Freijeh
Hussein Freijeh
GM – Snap
Middle East

“Spotlight is an exciting new addition, a result of careful thought and insight into what our community wants, likes, and values. It is also built with our privacy-by-design philosophy, with the wellbeing of our community front and center. Our hope is that Spotlight continues to break down barriers to content creation and by democratizing both distribution and the ability to earn, encourages Snapchatters to be creative and express themselves.”

The MENA expansion will give the local Snapchatters a chance to be part of the company’s earning program which will celebrate and reward the talent of creators and enable them to earn a share of millions of USD every month. 

The Spotlight platform is now available across the MENA region in countries including Saudi Arabia, Egypt, Algeria, Morocco, UAE, Jordan, Kuwait, Oman, Qatar, Bahrain, Palestinian Territory, Libya, and Iraq.

Related: YouTube launches $100mn creators fund for its TikTok competitor feature


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